Word: retailing
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...middle market, a segment once thought lost forever in the crush between the high and low end. "Both JCPenney and Kohl's have come to understand what their shoppers expect: great prices every day, ease of shopping and an exciting store," says Wendy Liebmann, founder of WSL Strategic Retail, a consultancy that publishes quarterly surveys on how Americans shop. "They're working hard to address the needs of the core, Middle America shopper...
...organization can retail its wares and opinions through the nation's largest-circulation publications, AARP: The Magazine (bimonthly) and AARP Bulletin (monthly), which each have more than 20 million readers. It runs a nationally syndicated radio show, and its Spanish-language magazine, Segunda Juventud (Second Youth), has a circulation...
Still, Stickley has successfully breached health-care organizations, lotteries, retail companies and government offices. TraceSecurity offers traditional risk, compliance and IT assessments, but the part that Stickley loves best is what he calls a "social-engineering engagement." That's a polite term for a break-in. TraceSecurity engineers infiltrate a target organization posing as pest controllers, fire officials, OSHA inspectors and even foreign diplomats; once in, they trick employees into allowing them access to sensitive data. A one-off engagement costs anywhere from $5,000 to $25,000. There are dozens of outfits around the country engaged in some form...
There's only so much stuff you can run through a 1,500-sq.-ft. retail store, although Starbucks has added everything from CDs to books to Scrabble sets. "You have to have new products. That's the retailer's dilemma," says John Glass, who covers Starbucks for CIBC World Markets. But every new item, whether edible or readable, increases the complexity of the organization, and complexity is a killer...
...subject at 75 companies in 12 industries and found that as firms became more complicated, growth slowed. Companies lowest in complexity grew 1.7 times as fast as their average competitor, even when taking firm size into account. "Complexity creep is the most natural thing in the world, especially in retail," says Gottfredson. "The challenge is that while every one of those decisions seems to make sense, underneath you start building up enormous amounts of systemic cost...