Word: retailing
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...Through some creative lawyering, Sexton and the federation argued that Target.com was as much a part of Target's 1,400 retail stores as the shelves stocked with crockpots and ladies' boots. The website told you what was in the stores, what was on special there, where the stores were located, how to get coupons online, and scads of other information that made shopping at the stores easier. By limiting access to Target.com, they argued, the company was limiting full use of the stores...
...what's with Target? It's known as one of the smartest retail operators in the country, if not the world, having practically invented the cheap-chic mass market. Disabled Americans are sitting there with $176 billion, and though it pains me personally to admit this, the number of people whose aging eyes make reading websites tough is growing every day. How could executives of Target fail to see the overwhelming benefit of making Target.com accessible to this market...
...putting consumers in a spending mood is to fill the air with a seductive scent. That's why Select Comfort, a nationwide chain of 400 bedding stores, is in the market for one that will soothe shoppers browsing for bedding. ScentAir, one of several firms that design scents for retail settings, has suggested a mix of cashmere wood, amber, cardamom, cinnamon and bergamot. The blend, it says, will convey quiet repose...
Home Depot has caught on too. The retail giant started offering garage-organization and -remodeling services in 2005, and now has the service in 700 of its 1,840 U.S. stores. "The growth of this category has been in the general neighborhood of 10%," says Mike Mullinax, national installation manager in the custom home-organization division of Home Depot. Indeed, says Greg Alford, a senior partner with the Peachtree Consulting Group, a market-research firm based in Atlanta, "garage-organization projects are the fastest-growing segment of the home [renovation] industry." The average cost of a Home Depot makeover...
...Skin received word that China's Ministry of Commerce has approved the company's proposal to begin direct sales in that country early next year. (So far, Avon is the only other such U.S. company allowed there.) Nu Skin has poured $100 million into manufacturing plants and opened 150 retail shops in China. But it won't be business as usual. Under the license, Chinese distributors earn commissions on products sold outside stores but won't be paid to recruit other sellers. "The government was not inclined to allow multilevel or tiered compensation," says CEO Truman Hunt...