Word: retailing
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...just did a survey of 2,000 consumers, and 92% of them said that when they buy an item at a steep discount?a branded good?they tell their friends proudly. Only 8% pretend that the good was purchased at full retail price...
...with one of her father's businesses?a purveyor of industrial fabric for conveyor belts. She went on to build her own business selling modular kitchens before founding MLP. "As an entrepreneur, I identified that our lifestyle is changing," she says. "We're on the upward curve of the retail boom, although the market is still not a mature market. I wanted to start with the right brand to spell Western luxury...
...Fifteen years ago, India was much more traditional. We had two TV channels. Now we have more than 80. The Internet, the media have changed so much," Mafatlal notes, although she adds that the retail scene is still underdeveloped. "We have no upmarket malls, no shopping streets. There is no Bond Street. Local designers tend to sell from their own villas...
Mafatlal lives most of the year in Bombay, so why is her first retail site in New Delhi? "Bombay has Bollywood, it has glamour, but northern India is more flamboyant, and activities are centered on hotels," she explains. New Delhi's climate and seasonal changes are also better for fashion. "This is still a developing country," says Mafatlal. "What we are doing is an entirely new concept. It's not as if they can go window shopping...
...want me to be a run-of-the-mill person," he explains. He demanded to know what the dealership's top salesmen made--and got the job. Banishing all doubt--"You can't sell a $40,000-to-$50,000 car with menial thoughts"--Adams took four days to retail his first vehicle, a Ford F-150 Lariat with leather interior. He knew that many fellow salesmen don't notch their first score until their second week. "Right now, I'm above average!" he exclaims. "It's a new day God has given...