Word: retailing
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...experienced negative side effects. He acknowledges that colleagues find the chip dehumanizing. Security experts are worried that the system can be hacked. And there are concerns that chips could one day be used to monitor the movement of those with implants. And the chip isn't cheap: the suggested retail price is $200 and isn't covered by insurance...
...Swiss architects Jacques Herzog and Pierre de Meuron would like to remind you that buildings are also made of shadows, glimmerings, textures and smells. This is, after all, probably the only architectural team ever to have formulated its own perfume. Called Rotterdam--O.K., these guys have no future in retail--it was produced in a tiny edition of just 1,000 bottles to accompany a museum show of their work in that Dutch city last year. Herzog, the more talkative of the pair, is quick to explain that the fragrance was not an attempt to go head to head with...
Like many women in her age group--whom fashion marketers refer to as the baby-boomer generation of women, 35 and up--Deneen has money to spend on clothing but doesn't feel there are many options on the retail horizon. Department stores such as Macy's and Dillard's, where Deneen and her contemporaries have traditionally shopped, fall short. The common complaints are that the merchandise is not compelling (who needs another beige pantsuit?) and the service levels have declined so much that shopping is no longer enjoyable...
...discretionary income. Fashion executives, struggling with a stagnant apparel market in recent years, have been eager to find a new niche. "All you have to do is look at the numbers of population and spending power of the boomers," says Wendy Liebmann, president of WSL Strategic Retail. "You just have to say to yourself, Oh, my heavens, how can we not address this audience...
According to Gabrielle Kivitz, senior retail analyst with Deutsche Bank Securities, Chico's focus on fit and styling has paid off. "It's appropriate for this age," she says. The clothes are sized 0 to 3, which means women can avoid the embarrassment of having to ask for a high number like 14 or 16. Service is a key component of Chico's strategy too. The company trains sales associates to create personal relationships with customers...