Word: retailing
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...five minutes in 2002. Brand recall was even more surprising--65%, compared with 23% for products advertised on TV. Having installed 100,000 TVs in 2,620 stores, Wal-Mart is rolling out new plasma and LCD models--some at eye level for "can't miss" advertising. PRN (Premier Retail Networks) customizes entertainment, news and product p.r. so that Wal-Mart TV differs from the PRN network showing at a Best Buy or a Sears. Shoppers at Wal-Mart have watched a Britney Spears concert and Fox News coverage of the 2004 election, with 12 minutes of ads per hour...
Finally, Steve at Steve's Train City in Minnesota tells me he has a set--for $450. The retail price, I say peevishly, is $249. "But you want it," he says. "That's why you're calling, right?" Looks as if it's time to hit eBay. Score! My "buy it now" price: $449.99. --By Kristin Kloberdanz/ Chicago
...proliferation of gift cards has already sparked an outcry from consumer groups concerned about their lack of regulation. In the mid-1990s a few big specialty retailers and major department stores began issuing cards with magnetic strips and a preset or unlimited value as cheaper, more secure alternatives to paper gift certificates, which are easy to counterfeit. Card sales grew between 15% and 35% annually from 1997 to 2004, and while the issuing stores waited for the redemptions, they locked in enormous future revenues and racked up hefty interest income. Until now, regulators have trod lightly because they recognized...
...revenues are in the bag. And that's just the television money. The league sells about 94% of its available seats, and many teams have waiting lists for season tickets. There are long-term naming rights to stadiums and signage and luxury-box deals. Merchandise? About $3 billion at retail annually...
...better with, er, Kofola? Back in the '60s, Czechoslovaks drank a copycat cola by that name, with less sugar and half the caffeine of Coca-Cola. It fizzled after communism fell and Western soft drinks became available. But in 1999, a north Moravia company relaunched Kofola. This year, Czech retail sales of Kofola surpassed Pepsi and challenged Coke, which leads the market with a 25% share; in neighboring Slovakia, Kofola is already No. 1. What's its secret? Price, for one: Kofola is 25% cheaper. But Kofola also knows its audience: its award-winning marketing appeals to both communist nostalgia...