Word: retailing
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...performance was especially impressive in light of the generally sluggish retail environment. But Pacific Sunwear, perhaps more than any other retailer, seems to have figured out how to cater to the fashion desires of that fickle yet reliably profligate demographic group, American teenagers. By stocking only the hottest surf-and skate-clothing brands--and by being willing to dump them the moment they start to cool--the once laid-back West Coast retailer has expanded into a 650-store monster with outlets in 49 states and Puerto Rico (a store in the 50th state, Arkansas, should open soon...
...addition to its private label, PacSun stocks brands like Billabong, Quiksilver and Hurley, lines that pro surfers and skaters wear. Even though teens can get some of these brands at mass merchandisers such as Wal-Mart and Target, "they think shopping at PacSun is cooler," says Jennifer Black, a retail-stock analyst for Wells Fargo Securities. She adds that there is little danger of the surf trend's evaporating, as it has been around since the 1950s...
Weaver passes off some of the decisions he has made as almost simplistic ("Retail 101," he calls them). But, in fact, his strategies can be quite the opposite. The company has a knack for employing tactics that seem to fly in the face of convention...
Stephanie Moore, a vice president of Forrester Research, says companies are concerned about the backlash but mainly because of the negative publicity. "The retail industry is very hush-hush about its offshoring," she says. But within the boardroom, such outsourcing enjoys wide support. In a June survey of 1,000 firms by Gartner Research, 80% said the backlash would have no effect on their plans...
Corporate Culture WAL-MART Tolerance on aisle 5: the retail giant extended employee antidiscrimination protections to gays and lesbians...