Word: retargeting
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Dates: during 1970-1979
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...That presents a difficult problem, alas, for cosmetics makers, who know only too well that any appeal to women who are "mature" or "experienced" (or whatever other euphemism might be dreamed up for older women) would be the kiss of death. One response that Bergerac has made is to retarget Revlon's lowest-priced line, Natural Wonder, once aimed specifically at teenagers, to reach women aged 18 to 34?not by changing the products but by picturing slightly older females in the ads. Just over half of all American women now have jobs vs. less than a third...