Word: retooled
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Dates: during 1960-1969
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Over the next two years, GM spend $1.2 billion to retool for new models and nearly $2 billion to build three new plants and enlarge and improve three dozen existing ones, many of which are producing to the limit. The spending will create 50,000 new jobs at G.M.-and thousands more for its suppliers and construction contractors. Donner predicted "continued dynamic growth for our industry," said that G.M. is gearing up for what should be a normal market of 10,000,000 cars and trucks a year by 1970. That is certainly a conservative estimate, considering that sales...
Sloan's strategy worked so well that Ford was forced to discontinue the Model T and close his plants for six months in 1927 to retool for the Model A. While Ford was shut down, G.M. drove past; it has never been in second place again. By the time the Depression came, Sloan had G.M. in such good shape that it rolled through the '30s without ever failing to pay a dividend. After the Depression eased, Sloan began a thorough modernization of G.M.'s plants, pushed auto refinements that led to better steering and automatic transmissions...
...dining room is for ladies alone or ladies with men. Lone males are barred. They must eat in the strictly misogynist grill or the large Madison Room,* where movies may be shown or the rug rolled back for dancing. Suburban wives have quarters where they can shower and change, retool the hairdo, or snooze awhile before meeting their Princetonian husbands for an evening on the town. And there have even been rumors that the club's three airconditioned squash courts might be made available to female racqueteers in off hours...