Word: retoolings
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Time for Tooling. The prime complaint concerns the "lead time" necessary for making major changes. Unaccustomed to U.S.-style annual model changeovers, Europeans retool only every three or four years, sometimes let models run for ten years or more. "A change in models just to fulfill the annual change in safety standards," says a spokesman for Germany's Porsche, "would lead to bankruptcy." Ron P. Hickman, technical director of Britain's little Lotus Cars Ltd., says that "some items would take more like two years to introduce...
...pitifully inadequate and misdirected" rearguard action that is bound to fail because it treats the symptoms rather than the causes of distress. Brooke advocates "an all-out, unqualified massive attack on the conditions which doom many Americans." He would increase relief payments, expand unemployment and minimum-wage coverage, "retool our total approach to education," and seriously consider a guaranteed annual wage at Government expense. He would even outdo Lady Bird with a "massive clean-up-and-beautify-America program...
...runway with 13,500 lbs. of steel beams -twice the safe maximum load-blowing all three tires. The authors, both U.S. Air Force officers, have also overloaded their favorite plane with a lot of World War II heroics. But their love is palpable-the book itself is a retool job on an earlier book published in 1959-and the DC-3's legend is durable enough to warrant it. One Air Force model, having crash-landed on an ice island off Alaska five years ago, still stands there, a monument on a 30-foot pedestal...
Over the next two years, GM spend $1.2 billion to retool for new models and nearly $2 billion to build three new plants and enlarge and improve three dozen existing ones, many of which are producing to the limit. The spending will create 50,000 new jobs at G.M.-and thousands more for its suppliers and construction contractors. Donner predicted "continued dynamic growth for our industry," said that G.M. is gearing up for what should be a normal market of 10,000,000 cars and trucks a year by 1970. That is certainly a conservative estimate, considering that sales...
Sloan's strategy worked so well that Ford was forced to discontinue the Model T and close his plants for six months in 1927 to retool for the Model A. While Ford was shut down, G.M. drove past; it has never been in second place again. By the time the Depression came, Sloan had G.M. in such good shape that it rolled through the '30s without ever failing to pay a dividend. After the Depression eased, Sloan began a thorough modernization of G.M.'s plants, pushed auto refinements that led to better steering and automatic transmissions...