Word: retoolings
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...some news which might explain the rise. K-F had been dickering for a $30 million . loan since May, and if "all requirements are met" the RFC might be disposed to grant it. Detroit buzzed with rumors that Kaiser would use such a loan to retool for his long-promised, light low-priced car to compete with Chevrolet Ford and Plymouth...
...over the frame and down into it from the curb, yet it still has more headroom and width than any other car now being mass-produced. It also has a lower center of gravity. Barit was so convinced he had a salable car that he spent $18 million to retool. Last week, shy Ed Barit was beaming with good news: in 1947 Hudson had doubled its profit to $5.7 million. Better still, said Barit, by late May-thanks to an "extra 5,000 monthly tons of steel from a Government mill he had leased-Hudson could step...
...British manufacturers can concentrate on a few medium-horsepower models that will sell at home, compete better with U.S. cars abroad. For example the Nuffield organization (Morris Motors, Ltd.), now producing 24 models, will reduce to twelve. But carmakers will probably need two years to retool for the new models. The new tax will help U.S. automakers also. Eventually, when they are able to export freely again to Britain, they will be in a much-better position to compete for the British home market...
Some of these manufacturers have got rid of their button-sewing machines, would have to retool if slide fasteners were cut off. Some of them make products (like trick keycases, children's snowsuits, etc.) to which slide fasteners were a sine qua non. To replace all fasteners would, Talon estimates, take 1,300,000,000 buttons a year-and on Arthur's desk were orders from companies he had never heard of before, which wanted fasteners because they were already having trouble getting enough buttons...
Last week Budd Wheel Co. (Detroit) celebrated the production of its 1,000,000th shell on a U. S. defense contract. Budd also told an enlightening little story of defense production. To retool the Budd plant, make the first 1,000,000 shells, took 15 months. Time allotted for the next 1,000,000: two months...