Word: retrofit
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Dates: during 2000-2009
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...museums and its educational films on such subjects as dolphins and space--some in 3-D. Cool? Definitely. Profitable? Not very, especially considering the $8 million cost of an IMAX theater. But over the past 21 months, IMAX has introduced a new technology that allows multiplex operators to retrofit existing theaters for about $1.6 million. The company also developed a way to digitally convert films to its giant-screen format--making Hollywood blockbusters easily IMAX ready. (At the moment the 3D process used in Polar Express works only on computer-generated films; 3-D live-action movies are a year...
...pharmaceutical companies. Yet, in his mind, "so far we haven't done squat." His kids, now 13 and 15, are deteriorating daily. This summer he hopes to move his family from Florida to California, where he spends most of his time, but first he will need to retrofit a house "for two teenagers in power wheelchairs who can't control their motor skills very well, so they take out huge chunks of drywall." When his boys ask their father about his work, Margus is honest. "Quinn is quite tough on me," Margus says. "He asks what those researchers are doing...
...waging for coveted business-class passengers. Each of the aisle-only chairs comes with a customizable lumbar support--and an ottoman, just in case you need to conduct an onboard staff meeting or order up an in-flight beauty-therapy treatment. Virgin is spending about $81 million to retrofit its planes this summer through next fall in an effort to land the Concorde crowd...
Surrounded by some of the tightest security ever seen in Prague, President Bush did his best this week to pump some adrenaline into the veins of European NATO leaders. They had gathered in the Czech capital to retrofit the mission and membership of the 53-year-old alliance formed to counter the Soviet threat. And Bush wanted them to focus, above all else, on the war on terrorism - and on the confrontation with Iraq. "For terrorists and terrorist states," said Bush, "every free nation is a potential target, including the free nations of Europe...
...then again, other institutions with far less wealth but buildings nearly as expensive to retrofit with new-fangled cable technology have nonetheless swallowed the cost and installed cable. Even Lesley University has cable! Lesley University! Do they even have professors...