Word: retrofit
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Dates: during 2000-2009
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Examples like these lead even such mainstream voices as AT&T and Japan's energy planning agency, NEDO, to predict that environmental restoration could be a source of virtually limitless profit. The idea is to retrofit our farms, factories, shops, houses, offices and everything inside them. The economic activity generated would be enormous. Better yet, it would be labor intensive; investments in energy efficiency yield two to 10 times more jobs than investments in fossil fuel and nuclear power. In a world where 1 billion people lack gainful employment, creating jobs is essential to fighting the poverty that retards environmental...
Rather than shell out $60,000 to make a celluloid print of the movie so they could show it on theater projectors, Avalos and Weiler partnered with satellite companies to retrofit theaters in five cities to project the movie digitally--from hard drive straight to the big screen. That stunt made Avalos and Weiler, who live on a 200-acre sod farm in rural Pennsylvania, the first to project a movie digitally in movie houses. They became instant icons of the film-geek crowd. They also became pretty rich. Through video rentals and sales--and distribution in 20 countries...