Word: retton
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...selling of Olympic medals has come a long way since Mary Lou Retton catapulted onto Madison Avenue in 1984. Back then, the sports-marketing industry was just starting to think outside the Wheaties box. As marketing muscle has become more sophisticated amid proliferating cable channels, the Olympics have remained among the few events that can rise above all the clutter, a 17-day Super Bowl in search of iconic moments. As a result, the handful of Olympic hopefuls who get singled out for their potential star power have started demanding more cash than they did a few quadrenniums...
...increasingly popular, risk-free endorsement strategy is to trot out old goldies like Retton, who appears for a nanosecond in a Sprint PCS commercial that started airing last month, or Spitz, who will spend the Olympics in Athens blogging for panasonic.com They are among the rarest of gold-medal winners because they have such staying power. Most Olympic moments have notoriously short shelf lives, which means athletes with breakout performances this summer will have literally only a couple of weeks to capitalize on the momentum. Some past Olympic surprises, like gymnast Kerri Strug and sprinter Flo-Jo, had agents...
...klutzy performance in the team event and pranced, pirouetted and double-piked her way to gold in gymnastics' marquee event, the women's individual all-around competition. The 16-year-old pocket dynamo from Baton Rouge, Louisiana, became the first American woman to claim the medal since Mary Lou Retton in 1984. "You dream about this your whole life," she marveled afterwards. "Then you win the gold medal." Or you dream about it your whole life, then lose. That's what happened to Patterson's opponent, Russian Svetlana Khorkina. She has ruled women's gymnastics for the better part...
When you’re young, it’s natural to fantasize about being someone else. As a teensy girl, I stared at Mary Lou Retton flipping across our television screen during the Olympics and aspired to one day segue from Tumblebees class to gold-medal glory. I also danced through our family room to Bonnie Tyler and plotted to someday join her band...
...particular, seniors remember pixie-like gymnast Mary Lou Retton...