Word: retton
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Brumage decided to apply to Harvard because of the location and the name. "I just fell in love with the location," says Brumage, whose town's main claim to fame is having included Mary Lou Retton among its residents...
Festivities move to the Meadowlands Sports Complex on Sunday, as the likes of Muhammad Ali, Bobby Orr, Billie Jean King, Mary Lou Retton and Hank Aaron parade around the stadium. There will be a gymnastics exhibition and skating by Peggy Fleming, Dorothy Hamill and Scott Hamilton. A planned tug-of-war between the New York Jets and Giants football teams seems to have been a casualty of David Wolper's unpredictable kitsch detector, which has been on alert since recent criticisms of the weekend's rampant schlockiness...
Needham ($847 million) is the smallest of the three, but it brings a strong domestic network to the merger. Some industry wags saw a resemblance between Needham's role in the deal and its Wheaties ads, in which pint-size Olympic Gold Medalist Mary Lou Retton gulps down cereal with the "big boys." Doyle Dane Bernbach ($1.7 billion) has the most to gain. After scoring numerous hits over the years with ads for longtime client Volkswagen, the agency attracted notice with its beguiling babies series for Michelin tires. But DDB lost several major clients in 1985, dropping $45 million...
...giants that are out shopping. But even some of the larger agencies will doubtless hear the footsteps of cash-rich competitors. Before it is over, the current wave of consolidation in advertising may produce agencies that will dwarf even BBDO's new three-part giant. As Mary Lou Retton might put it, "Watch out, big boys...
...Shields' mother Teri bid $12,000 for a one-hour "consultation" with TV's Dr. Ruth (Good Sex) Westheimer. Asked whether the session was for her or her daughter, Mom reportedly said, "We'll each take half." Meanwhile, out on the slopes, Olympic Gymnast and Advertising Omnipresence Mary Lou Retton (4 ft. 9 in.) derived a different satisfaction from the diminutive Westheimer. Said Retton: "I finally found somebody two inches shorter than me." Dr. Ruth was soon seen in the lodge asking for a ski instructor, preferably one 6 ft. 3 in. tall...