Word: return
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Dates: during 1960-1969
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Loosening Old Ties. Industrial corporations have increasingly been drawn into building and development deals by the opportunities to use borrowed money and tax advantages for an exceptionally high return on their own investment. Developers commonly borrow 90% of the funds they need to operate-a ratio that would worry executives involved only in manufacturing...
Insurance companies have entered building to loosen their historic ties to a fixed return on investment; the old policy has lost appeal because of inflation. Last month, Chicago-based C.N.A. Financial Corp., a major insurance combine, agreed to acquire Los Angeles' Larwin Co., the nation's largest privately owned home-building concern (1968 sales: $50 million). The price: $100 million in C.N.A. stock. Prudential Insurance recently bought a half interest in southern California's Westlake Village, a new town being built by Shipping Magnate Daniel Ludwig...
...membership in 400 not-so-choosy gambling, drinking, golf, tennis, striptease and other clubs, most of which charge a nominal yearly fee of $2.40 or more. Clubman's members, who pay $15 a year, receive little red booklets that list the clubs and serve as entrance passes. In return, the clubs get the extra business from 50,000 members of Clubman's. Though the exclusive British clubs have kept their distance, Clubman's members still have ample choice. They can pick from Soho discotheques, an Edinburgh roulette parlor and some spots where hostesses double as "dining partners...
Rudely stated, this message lies at the heart of Vonnegut's work. For all his roundhouse swinging at punch-card culture, his satiric forays are really an appeal for a return to Christlike behavior in a world never conspicuously able to follow Christ's example. For Vonnegut, man's worst folly is a persistent attempt to adjust, smoothly, rationally, to the unthinkable, to the unbearable. Misused, modern science is its prime instrument. "I think a lot of people teach savagery to their children to survive," he observed recently. Then he added, saying it all, from Cain...
...when we arrived, we discovered that we were too late: the owners had given up waiting for us and left. Eric, Tommy and Tim would have to return the next week to get the shot...