Word: reubens
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Dates: during 1980-1989
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...Nestle's commercial on Dirty Dancing and a Lee Iacocca "tribute" to Chrysler's Jeep vehicles on Platoon. Home- video executives say they are proceeding cautiously with ads, but proceeding. "We'll do more, but only if the movie lends itself to a product," says Alvin Reuben, a vice president of Vestron, which released Dirty Dancing...
...example, now requires officers to arrest an abusive spouse even if the victim declines to press charges. To make the collar sting, the assailant is arrested at his place of work. "As long as he's assaulting her within their own little world, it can continue," says Police Chief Reuben Greenberg. "At work there's a social cost." Ultimately that public exposure may be the most effective deterrent to spouse abuse. "We have the right in the U.S. to peace and tranquillity," says a former battered white-collar wife. "Yet for these women, home is the most dangerous place...
Though nine big operators -- the seven regional Bell companies, Reuben H. Donnelley and GTE Directories -- accounted for more than 90% of the industry's estimated $7.4 billion in advertising revenues last year, about 200 other ( publishers now produce their own brands of Yellow Pages. Many companies buy listings in more than one telephone book to make sure that potential customers see their display ads. As a result, the Yellow Pages is one of the fastest growing advertising media...
...Officer Reuben Dottin, one of the 15 who failed, recalled a precinct-house version of The Paper Chase. He said he studied for an entire year--"I gave up my social life and everything"--before failing...
...course. "If you feel sick, you can't just pet your dog and call the doctor in the morning," says Veterinarian Larry Glickman of the University of Pennsylvania. Moreover, they require care, can bite and cause allergies. But what they bring can be hard to improve on. New Yorker Reuben Selnick, 61, a recovering alcoholic who adopted a cat named Oliver in Purina's pilot program, speaks for many. "I was at a very low ebb when I met Oliver," he says. "Now I have something to live...