Word: reuniones
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Much of the donated money is tied to the reunions, either as part of a gift offered by a reunion class or as a result of the good feeling engendered by the annual get-togethers. And that good feeling flows so freely that Boardman expects more than half of all alumni to contribute to Harvard this year...
...novelist's protagonist, however, is a fundraiser for the class's Harvard reunion. That is somehow fitting in a class that is remarkably good at raising money...
Fundraisers use a formula to construct a multimillion dollar gift like the 35th reunion donation the whole class will make to the Harvard College Fund this year. First, the reunion gift chairs actively solicit two or three gifts of $1 million or more, which often requires cross-country travel to stroke and cajole prospective donors. With those gifts in hand, fundraisers nationwide go after donations in the $10,000 to $100,000 range. Other fundraisers, whose focus is participation, launch phone drives to pick up minor contributors...
...Class of '58 has this drill down pat. It figures to bring in a gift of between 5.25 and 5.5 million dollars, with 80 percent of the class participating. The class of '57, in contrast, raised about $4 million for its 35th reunion gift, with a roughly 70 percent participation rate...
...dollars is one's ability to get one or two or three highly significant gifts," says Marshall L. Berkman '58, reunion gift co-chair. "There's a tendency to think only of seven-figure gifts. But there is also an important set of gifts there between...