Word: reuss
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...Safety Administration opened an investigation Jan. 27 into approximately 905,000 Cobalt models in the United States after receiving more than 1,100 complaints of loss of power steering, 14 crashes and one injury, GM disclosed. "We're playing this as honest and transparent as we can," said Mark Reuss, president of GM's North American Operations. (See the 50 worst cars of all time...
...president Reuss, meanwhile, initiated a sweeping reorganization of the company's U.S. sales and marketing staff on Tuesday that eliminates layers of management between him and local dealerships, and concentrates the company's marketing dollar in a new, smaller organization led by Susan Docherty, who has been vice president of sales and will now also oversee marketing. (See 10 milestones on the road to GM's bankruptcy...
...reason for the domestic shakeup, analysts say, is to revive GM's North American market, considered the heart of any GM recovery. Driving home that point, Reuss brought back experts from GM operations in Australia and Thailand to work on North American sales and marketing initiatives. "We needed expertise," explained Reuss, whose latest re-organization also sent Bryan Nesbitt, who had been general manager of the Cadillac Division since last fall back to GM's design staff where he will be in charge of GM's advance design studio. "Bryan's very talented. We need his expertise in design," said...
...become extremely clear to me since taking this role that there is a better way to structure this organization," said Reuss. "For the last three months our results have been on par with the industry. But I would have to say we have to accelerate our success in North America." Reuss also acknowledged that some of the pressure to get things done faster comes from the board of directors, led by former AT&T chief Ed Whitacre, who is settling into his role as GM's chief executive, and Wall Street veteran Steven Girsky, the UAW's choice...
...addition, Reuss takes aim at GM's past leadership. "We also have to do a better job of anticipating what the market wants. We have to be a little more agile," he says. Reuss's father Lloyd served as GM president before being removed in a 1992 boardroom coup that ultimately failed to change the company...