Word: reuss
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Dates: during 1990-1999
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...Japanese certainly don't make money on small cars." In most cases, those models serve as loss leaders for the larger, more option-loaded vehicles and to boost the average fuel-efficiency of an automaker's total fleet in order to meet U.S. government standards. But GM president Lloyd Reuss contends that Saturn will make a profit within eight years, a respectable performance for an all-new car. "None of us know exactly when we're going into the black on Saturn," says Reuss, "but it has to be a bona fide entity that is profitable, and not profitable...