Word: reuss
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Dates: during 2000-2009
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When Fritz Henderson abruptly resigned earlier this month as CEO after failing to get a vote of confidence from GM's new board of directors, chairman and acting CEO Ed Whitacre wasted no time in elevating a team of young executives to power positions, among them Mark Reuss, 46, named president of GM's North American operations, and Susan Docherty, 47, named vice president of sales and marketing, making her the most influential female executive in the company's 101-year history...
Some of what the new leadership is saying sounds familiar, such as Reuss's assertion that GM can't afford more talk about being merely "competitive" with Asian carmakers but instead must build "the best" vehicles. He also probes deeper: "We have to rebuild our relationships with customers," says Reuss, who was in charge of GM's engineering organization before his promotion and now openly volunteers that he is disappointed by GM's poor showing in the recent Consumer Reports rankings of vehicle quality and dependability. Reuss blames the bad rankings on an internal GM culture in which employees were...
...addition, Reuss takes aim at GM's past leadership. "We also have to do a better job of anticipating what the market wants. We have to be a little more agile," he says. Reuss's father Lloyd served as GM president before being removed in a 1992 boardroom coup that ultimately failed to change the company...