Word: reuss
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...Garvey '92 and Alejandro Reuss '92 are members of Students Against War in the Middle East (SAWME...
...Japanese certainly don't make money on small cars." In most cases, those models serve as loss leaders for the larger, more option-loaded vehicles and to boost the average fuel-efficiency of an automaker's total fleet in order to meet U.S. government standards. But GM president Lloyd Reuss contends that Saturn will make a profit within eight years, a respectable performance for an all-new car. "None of us know exactly when we're going into the black on Saturn," says Reuss, "but it has to be a bona fide entity that is profitable, and not profitable...
...company's most dogged problem is its image among consumers. Admits president Reuss, with a candor uncharacteristic of GM's inner sanctum: "In the early and mid-1980s, we let a lot of people down. We disappointed customers with some of our products' quality, reliability and durability. And as we were going through the change from rear-wheel drive to front-wheel drive, we had too many cars that looked alike...
...Lloyd Reuss, an executive vice president at General Motors, has a clear view of the prospect. Says he: "The good news is that North America is the only automotive market in the world where there's a good shot at a profit. The bad news is that everyone knows it." Agrees Donald Ephlin, a vice president of the United Auto Workers: "We are talking about fundamental changes in the world where we live and the market where we compete...
...Depression, for instance, were debated in the days of Herbert Hoover. But the man who got serious about them and acted on them, Franklin Roosevelt, became known as the New Thinker. John Kennedy did not dream up the Peace Corps. He swiped the idea from Congressman Henry Reuss and Senator Hubert Humphrey, who, of course, borrowed it from church dusted-off, replated New Deal...