Word: reuthers
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Dates: during 1940-1949
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They seemed exhilarated by what they had done. Slapped on the back by a wellwisher, the U.A.W.'s tack-sharp Vice President Walter Reuther replied: "Just like old times...
...came, the battle lines were drawn up. The opposing generals were U.A.W.'s Walter Reuther v. General Motors' Charles E. Wilson, U.A.W.'s Richard Leonard v. Henry Ford II, U.A.W.'s Norman Matthews v. Chrysler's K. T. Keller. An air of tension hung over Detroit as citizens waited for the firing of the first shot that would be heard in every U.S. home...
Such a settlement would also have its effect on the politics of the U.A.W., the world's largest union. It was U.A.W.'s smart, redheaded Vice President Walter Reuther who two months ago first disclosed U.A.W.'s strategy of attempting to pick off the motormakers one by one, starting with General Motors. Reuther is in charge of U.A.W.'s G.M. division, and a settlement at Ford would give him a potent weapon in dealing with General Motors. It might also help him in his continued fight with U.A.W.'s left-wing Vice President George Addes...
...Result? In the midst of all this gloom, the U.A.W.'s smart, redheaded Walter P. Reuther stepped up with a typically procrustean solution. Could G.M., said he, with a meaning look at the entire industry, prove that it could not grant the U.A.W. increase and still sell its cars at 1942 prices with a "fair" profit? If it could, then the U.A.W. would modify its demands...
...catch in this was: how much was "fair?" By posing the question, Reuther had foxily outmaneuvered the automakers by drawing consumers into the wage fight. Automakers have little time left to prove their case to everyone's satisfaction. Like Ford, they cannot wait too long, now that production has started. Like Ford, they may all have to sell at 1942prices-and collect any boost later. That might not prove popular with customers...