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...When Reuther first presented his guaranteed annual wage plan at the bargaining table last April, Ford Vice President John Bugas said: "This is something that we will never, never do." Replied Reuther: "Never say never, John." General Motors, which had also begun negotiations, offered a stock-sharing plan that Reuther rejected. Then Ford made a similar stock offer. "I blew my top," said Reuther, who charged collusion between the two companies. "How the hell." he shouted at the conference table, "do you get a Chevvy on a Ford assembly line...

Author: /time Magazine | Title: LABOR: The G.A.W. Man | 6/20/1955 | See Source »

...noon one day last week, Ford workers in the mile-long Rouge plant were scheduled to get strike orders. Reuther and Bugas negotiated through the preceding night and into the morning. As noon neared, unshaved, rumpled newsmen who had waited up all night crammed into the corridor outside the conference room in the Detroit-Leland Hotel. Inside, after 26 hours of hard bargaining, Reuther and Bugas stood up during a brief break and stared silently at each other. Reuther, who had won his principle, as planned, suddenly grinned and held out his hand. "You've got a deal. Johnny...

Author: /time Magazine | Title: LABOR: The G.A.W. Man | 6/20/1955 | See Source »

...doors opened, flashbulbs flared and newsmen were toppled in the rush. Despite 40 hours without sleep. Reuther radiated his usual brisk, cold-shower glow. He praised Ford's plan for a modified G.A.W. and, after a night's sleep, tackled General Motors. Every day, flanked by U.A.W. Vice President John Livingston and Negotiator Irving Bluestone. Reuther marched into Detroit's G.M. building for bargaining sessions in the big fifth-floor conference room. Late each night they left again with no word of progress. G.M. Negotiator Louis Seaton, director of labor relations, printed and passed...

Author: /time Magazine | Title: LABOR: The G.A.W. Man | 6/20/1955 | See Source »

...Socialism. A third-generation Socialist born in Wheeling, W. Va., Walter Philip Reuther was bred to worship God and to translate brotherhood into Socialist terms. His grandfather Jacob was a German Social Democrat who emigrated to the U.S. in 1892 to save his sons from military service. Jacob Reuther, a white-bearded Lutheran patriarch, often conducted Sunday services for his family at his farmhouse near Effingham, Ill. He felt that some churches "do too much for God and not enough for man"; he believed: "To add brightness to the sun or glory to the name of God are alike impossible...

Author: /time Magazine | Title: LABOR: The G.A.W. Man | 6/20/1955 | See Source »

...Sundays at home. Valentine Reuther conducted debates on issues like capital punishment and the right to strike...

Author: /time Magazine | Title: LABOR: The G.A.W. Man | 6/20/1955 | See Source »

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