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...president of the huge (1,500,000-member) United Auto Workers, fire-breathing Walter Philip Reuther is a powerful organizer, bargainer, administrator, politician, social reformer. In addition, red-haired Walter Reuther is a shrewd, smooth public-relations man. Last week, invited to Washington to appear before the McClellan committee, Reuther found a capacity crowd on hand for the fireworks. But any public-relations man could recognize that the time was wrong for fireworks. In Detroit tough negotiations between the U.A.W. and the big three auto companies were under way in a climate of depression and gloom, with few rank...

Author: /time Magazine | Title: INVESTIGATIONS: The Soft Sell | 4/7/1958 | See Source »

...U.A.W.'s, fruitless four-year, $10 million strike against Wisconsin's Kohler Co. (TIME, March 17), second largest U.S. plumbing-fixture manufacturer (No. 1; American Radiator & Standard Sanitary Corp. , The three Republicans had long since decided the U.A.W. was at fault to their surprise. Walter Reuther was willing to agree halfway. Mass picketing for 54 days outside the Kohler firm, said Reuther, was wrong. Attacks on nonstrikers were wrong. Attacks on the homes of nonstrikers were wrong. Said Reuther: "I don't care who is responsible for violence. I don't care how severe the provocation...

Author: /time Magazine | Title: INVESTIGATIONS: The Soft Sell | 4/7/1958 | See Source »

...weeks end, after Committee Accountant Carmine Bellino gave the U.A.W. top marks for accounting procedures and no corruption. Chairman John McClellan gaveleed the hearing to a halt. In four days, little had been accomplished. Good Publilc Relations Man Reuther. with a leashed temper and soft sell, had made no new enemies. More important to him, he had even discomfited those he already...

Author: /time Magazine | Title: INVESTIGATIONS: The Soft Sell | 4/7/1958 | See Source »

Peeling off his navy blue overcoat, the United Auto Workers' Walter Reuther stepped briskly along the fifth floor of General Motors' Detroit headquarters, blinked at photographers' flash bulbs and wheeled into pastel-colored conference room No. 5-202. There, trading handshakes and he-man jokes with 13 deputies of his own U.A.W. and 15 G.M. bargainers, he sat down to hammer out the auto industry's first new labor contract since 1955. Cracked Reuther to G.M. Vice President Louis G. Seaton, as he slipped behind a chipped wooden table: "Well, it's the same...

Author: /time Magazine | Title: AUTOS: What Walter Wants | 4/7/1958 | See Source »

...grins vanished when Walter Reuther spelled out what he thought General Motors could afford. In ten hours, the U.A.W. negotiators rattled off a package that could cost G.M. $555 million a year. Demands...

Author: /time Magazine | Title: AUTOS: What Walter Wants | 4/7/1958 | See Source »

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