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Word: reva (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...palazzos have their faults. In high winds, their flaring legs can flap like sails, tending to impede walking. "If a woman speeds around in them too quickly," says Los Angeles designer Jim Reva, "she'll trip on" the flowing hems. Palazzos also tempt women to pull the baggy britches on over their shoes, a procedure that can be dangerous. One Atlanta girl successfully got one shoe in but snagged the other on the voluminous hem and fell on her nose...

Author: /time Magazine | Title: Modern Living: Baggy Britches | 9/11/1972 | See Source »

...capes. In Los Angeles, where even the ladies who sell maps to movie stars' homes have been cloaked up for years, boutiques are having trouble keeping capes in stock. A favorite is St. Laurent's Moroccan wool version, already snapped up by Jennifer Jones. The farther-out Reva's Fashions boutique, where Joanne Woodward picked up her reversible Guinevere cloak, has a bestseller in matte jersey, its turban hood framed in ostrich or turkey feathers. Reva's also stocks a show-stopping full-length Levi model, appliquéd on the back with a collage...

Author: /time Magazine | Title: Modern Living: All Cloaked Up | 3/15/1971 | See Source »

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