Word: revelle
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Dates: during 1950-1959
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¶ Revell Inc.'s Westinghouse Atomic Power Plant. The build-it-yourself kit includes a reactor, steam generator, and power-transmitting equipment. List price: $6.95.
Helios is the latest model of Revell, Inc. of Venice, Calif., the world's largest maker of plastic model kits (nearly 30 million sold last year), whose retail sales have rocketed from $2,250,000 to $35 million in only ten years. Says Revell's 41-year-old...
Making Them Real. The key factor behind Revell's success is the models' authenticity. To achieve it, Revell employs an intelligence network in 70 countries where the company's models are sold. When Revell decided to produce the then-secret Russian Yak-25, a jet fighter (nickname...
Getting current U.S. weapons into model production sometimes is just as hard. Revell engineers hunted for information and photos so diligently for the Lockheed F-104 Starfighter model that when Revell forwarded its drawings to the company for approval, they were too authentic; a secret stamp was slapped on them...
A Washer & Maxwell. Revell got into models in 1947, when President Glaser, who had tried his hand at radio repair work and plastics fabrication, decided to make a "detailed and authentic" plastic toy washing machine. It sold well, but his first big hit did not come until 1950, when Glaser...