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Helios is the latest model of Revell, Inc. of Venice, Calif., the world's largest maker of plastic model kits (nearly 30 million sold last year), whose retail sales have rocketed from $2,250,000 to $35 million in only ten years. Says Revell's 41-year-old...

Author: /time Magazine | Title: TOYS: Models to Mars | 12/15/1958 | See Source »

Making Them Real. The key factor behind Revell's success is the models' authenticity. To achieve it, Revell employs an intelligence network in 70 countries where the company's models are sold. When Revell decided to produce the then-secret Russian Yak-25, a jet fighter (nickname...

Author: /time Magazine | Title: TOYS: Models to Mars | 12/15/1958 | See Source »

Getting current U.S. weapons into model production sometimes is just as hard. Revell engineers hunted for information and photos so diligently for the Lockheed F-104 Starfighter model that when Revell forwarded its drawings to the company for approval, they were too authentic; a secret stamp was slapped on them...

Author: /time Magazine | Title: TOYS: Models to Mars | 12/15/1958 | See Source »

Stamps v. Stinks. To Harmer, which has sold and resold more than $42 million worth of stamps, the Caspary auction will be the biggest in a series of philatelic firsts that began 61 years ago. The family-owned company was founded by Henry Revell Harmer, who collected stamps as a...

Author: /time Magazine | Title: BUSINESS ABROAD: Just Like Mclaria | 8/15/1955 | See Source »

Two of the most active spokesmen for the Lord in the U.S. are a pretty, 42-year-old woman and her cinema-famed husband who rarely travel on their tours without a $50,000 wardrobe. Movie Cowboy Roy Rogers and his wife Dale Evans top the bill at rodeos and...

Author: /time Magazine | Title: Religion: Man & Wife | 3/7/1955 | See Source »

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