Word: revenuesâ
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Dates: during 1967-1967
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...first year with the expectation of a small and slowly growing circulation. When the demand for it went beyond the capacity of the presses to print, advertisers swarmed aboard for a free ride, while the bills for paper and ink alone swallowed up the magazine's revenues???and then some. Before launching LIFE, Luce had declared: "It can be safely assumed that $1,000,000 will see LIFE safely through to a break-even 500,000 circulation or to an honorable grave." Yet Time Inc. spent $5,000,000 to keep LIFE from dying of success before the magazine finally...
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