Word: reviewers
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Dates: during 1930-1939
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...marry this charmer until he is exposed as an actress-chasing cad with a concealed wife & child. When the home-town suitor reappears, Muriel Flood greets him with great enthusiasm, but by this time he has a wife of his own, too. The manager consoles her by reading a review which credits her with "the most illuminated acting since Sarah Bernhardt...
Bernard DeVoto began last month as editor of one of America's least read magazines, the Saturday Review of Literature. The Saturday Review of Literature is the kind of magazine you find on public library tables and under the green-shaded gas lamps of the aged but literate spinsters of Beacon Hill. It is ever so slightly intellectual, and ever so slightly classy...
...Magazine he offended so many old grads so indiscriminately that they demanded his resignation. But when he quit the number of cancelled subscriptions spelled death for the Magazine. He has been treating the readers of the S. R. L. for two or three years now, to excellent although infrequent reviews of headline books. As editor there are possibilities before him which may make the Saturday Review a critical organ without parallel in this country...
...first place he can get rid of whimsical Christopher Morley's column "The Bowling Green," which no doubt attracts as many readers as all the other features of the Saturday Review (with the exception of the famed Personals) put together. Morley's column has to be read to be believed, and so long as it stays in it will continue to frighten away any serious and intelligent audience. In the second place he can get competent reviewers (not criticasters like the Benet boys and Bill Phelps and former editor H. S. Canby) to say what they think about books. There...
...Vagabond's best wishes then, to Mr. DeVoto and the Saturday Review. They have a chance for fame and influence, a chance that should be seized upon avidly for the sake of culture in America...