Word: revion
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Died. Joseph Revson, 66, a co-founder of the small nail-polish business that grew into Revlon, Inc.; of a heart attack; in Manhattan. "This driving, gnawing urge to win has to come from within," Joseph once said. RevIon became known for high-powered advertising campaigns and varied new products that boosted sales from $4,000 in 1932 to $371 million last year. Company Head Charles Revson's urge to win evidently proved stronger than his brother's. Joseph resigned as vice president and general manager of the firm...
...accentuates her dark beauty with even darker makeup, is one of the girls who split in two in the RCA television commercial. Anne Fowler has been modeling for eight months, but already has appeared in Good Housekeeping, McCall's, Vogue and Redbook, in a magazine ad for RevIon and two TV commercials...
Revlon's aggressive chairman, Charles Revson, 58, is in a diversifying mood. In the past three years, he has bought six companies in everything from ladies' sportswear (Evan-Picone) to plastic packaging (Amerline), thereby added more than $25 million a year to RevIon's sales. The $67.5 million that RevIon will pay for U.S. Vitamin (1964 sales: $21 million) may seem high, but Charlie Revson considers the price cheap enough in an age obsessed by health and about to be presented with medicare. In the trade, there is already speculation about whether he plans to rewrite...
...newest wrinkle in the $2.5 billion cosmetics business is a lotion that camouflages the creases in a woman's face. Last month Helene Curtis got a lead on the market by rushing out its Magic Secret lotion. This week Coty begins shipping LineAway. In May, RevIon will release Liqui-Lift; other unwrinklers will come soon after from Helena Rubinstein, Max Factor and Del Russo of Miami. In the boudoir-and on Wall Street-the lotions look like the biggest thing cosmetically since the royal-queen-bee-jelly fad depleted pocketbooks in the mid-1950s...
Married. Charles Haskell Revson, 57, chairman and chief stockholder of RevIon, Inc., purveyor of cosmetics with those wild, wild names (Pinkissimo, Pango Peach, Mocha Pocha); and Lynn Sheresky, 32, Manhattan divorcee; he for the third time; in Windsor, Conn...