Word: revlon
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Dates: during 1970-1979
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Died. Joseph Revson, 66, a co-founder of the small nail-polish business that grew into Revlon, Inc.; of a heart attack; in Manhattan. "This driving, gnawing urge to win has to come from within," Joseph once said. RevIon became known for high-powered advertising campaigns and varied new products that boosted sales from $4,000 in 1932 to $371 million last year. Company Head Charles Revson's urge to win evidently proved stronger than his brother's. Joseph resigned as vice president and general manager of the firm...
...leading fashion magazines. "It involves the forthright use of makeup and more colors." The house of Estée Lauder, which first introduced what it calls the "civilized look" in 1969 and has heavily advertised it ever since, heralds it as "the return to real makeup." Revlon followed with deep brown cream rouges and nail lacquers in startling shades, from brown and purple to bright red, a color not seen on fashionable women since...
...Charles Revson, whose husband heads the Revlon cosmetics empire, space was not a problem: the bathroom in her Manhattan apartment is 23 feet by 19 feet. All fixtures are made of creamy Italian marble and there are two sun lamps. Mrs. Revson spends a lot of time there. "I am a compulsive bather," she says. "I take three baths a day-one in the morning, one at 5 p.m. and one later if I've gone out, regardless of the time...