Word: revlon
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Dates: during 1970-1979
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Judges could stand some self-imposed deadlines; in the Revlon vs. U.S. case, the judge's decision was not handed down until 1975, nine years after trial. But even the most skillful and best-intentioned judges may be thwarted by the complexity and sheer size of some cases. "How much can you narrow the issues when the question is, 'Did a two-decade course of conduct in an industry amount to willful monopolization?' " asks Judge Jon O. Newman, who presided over the SCM Corp.'s $1.5 billion antitrust suit against Xerox. Pretrial discovery took...
...investors, happiness is rising sales and profits, and Bergerac has certainly given them that. Sales jumped from $639 million in 1974, Revson's last year, to $1.1 billion in 1977. Profits rose even faster, from $54 million in 1974 to $98 million last year. That includes international operations; Revlon manufactures in 25 countries and sells in more than 100. Bergerac is negotiating with officials of the Soviet Ministry of Food Industry, which has jurisdiction over cosmetics, to work out a deal to sell Revlon products in the U.S.S.R. "The market is clearly enormous," he says. Foreign cosmetics...
About a third of Revlon's sales come from its health-care business: drugs to control high blood pressure, antiacne soaps, diagnostic laboratories. Revson began diversifying into this field; Bergerac has pushed much further, mostly by acquisition. The products are related, he notes, and Revlon's pretax profit margins in health care (25.5%) are even higher than in beauty products...
...cosmetics industry, a gossipy and sometimes backbiting trade, the acquisitions have stirred talk that Bergerac intends to make Revlon another ITT. The president of one competing firm goes so far as to predict that in ten years Revlon will no longer be basically a cosmetics company but a conglomerate. Bergerac laughs off the idea, and his bubbling delight in the cosmetics business does make it seem farfetched. Some rivals and retailers also grumble that Revlon is cheapening its image by toying with the idea of selling in supermarkets. Bergerac replies that it is only testing that approach in Dallas, Denver...
...from the other is by the price tag. Competing products use many of the same ingredients, and what the customer buys is often the mystique and the prestige, as well as color or scent. Lipsticks are basically made of waxes, oils, fragrance and color, although 31 ingredients go into Revlon's Raspberry and only 23 into Maybelline's Toasted Brick. Perfumes are costly in part because of small quantities of exceptionally expensive natural oils. Among some of the exceptionally prized, the prices per lb. run: jasmine $4,091, oeillette $4,727, orrisroot $4,773, attar of rose...