Word: revlon
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Dates: during 1970-1979
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...Squibb Corp., the U.S. pharmaceutical firm, which pays the Yves Saint Laurent fashion house a royalty in return for the use of its name. More galling to the French, Opium is a strong scent; it thus follows in the style of the brash and popular American perfumes, like Revlon's Charlie and Jontue, that are edging out long dominant French brands as the leading sellers in West Germany, Britain and Switzerland, among other markets. Tellingly, Guerlain's Nahema and many other new French scents are potent perfumes in the U.S. style...
...this need." Whatever the reason, powerful scents are selling. Worldwide sales of Opium are expected to reach $80 million this year, a lot for a brand that has been out for only two years. The top-selling perfume of all, with an estimated $150 million in annual sales, remains Revlon's six-year-old Charlie...
What seems to concern the French as much as the spread of the American scent is the expansion of American ownership of perfume houses. Coty, for instance, is owned by the Pfizer pharmaceutical firm, Pierre Balmain by Revlon, and Jean d'Albret by Max Factor. Globally, sales of U.S.-owned perfume firms exceeded $1 billion last year, compared with $737 million for the French. Girding themselves against further U.S. competition, many older French perfume houses have sought mergers with larger European corporations, and a long moribund national perfume-promoting organization called Prestige has been revived. Says Bernard Lanvin, head...
Some more mature faces are showing up in ads to match the aging of the audience. Revlon's Lauren Hutton wonders in magazine ads what to do about her skin now that she is over 30 (her answer: use Ultima II creams), and the One-A-Day vitamin girl is no longer a teen but a woman pushing...
...some corporations are sure raking it in. April's shower of proxy statements reveals that a few fortunate chiefs are drawing record payments of salary, bonus and benefits: $1.7 million to Revlon's Michel C. Bergerac, for example, and $2.5 million to Warner Communications' Steven J. Ross. Alan Ladd Jr., the dollar scion of a departed Hollywood heman, collected $1.9 million last year as president of the 20th Century-Fox movie division, mostly in the form of a bonus for having had the shrewd sense (or good luck) to make Star Wars. Ford Motor had three...