Word: revlon
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Dates: during 1980-1989
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...industries -- and brightening them considerably. The blond, blue-eyed ideal is out, diversity is in, and the concept of beauty is growing as wide as the world. The new cast of faces is appearing not only in ads aimed at specific ethnic groups but in mainstream advertising as well. Revlon's Most Unforgettable Woman of 1989, chosen in a search across the U.S., is Mary Xinh Nguyen, a 20-year-old Vietnamese American from California. Such companies as Du Pont, Citibank and Delta Air Lines have populated current ads with a rich variety of blacks, Asians and Hispanics...
...white--my friend Ron, Wilt Chamberlain and Zina Garrison's family were the only Black people I saw in the stands.) Ticket prices are out of control. Most tickets aren't even for sale. Unless you know Mr. Tepper (like my friend's dad did) or Mr. Trump or Revlon or Nissan or Unisys, you can stay home and listen to Mary Carillo yammer...
...time he earned his M.B.A. at Harvard Business School in 1972, Tobias had published the first of his seven books. Among them: Fire and Ice, a biography of Revlon co-founder Charles Revson; The Invisible Bankers, a critique of the insurance industry; and The Only Investment Guide You'll Ever Need, all big sellers. A prolific contributor to New York, Esquire and other magazines, Tobias has also written a computer program, Managing Your Money, which since 1984 has sold more than 250,000 copies...
...started collecting his own companies. Beginning with a chain of jewelry stores, he added MacAndrews & Forbes, a producer of licorice extract, in 1979. Then, with the help of financing provided by Drexel Burnham Lambert's junk-bond whiz Michael Milken, came Pantry Pride, a grocery chain. In 1985 Revlon was added to his list...
Unlike some takeover artists, Perelman has a reputation as a hands-on manager who tends to retain and operate the companies he captures rather than break them up. When Revlon embarked on an advertising campaign featuring portraits of "unforgettable women," Perelman took a personal interest in picking the models. Even for America's richest man, some tasks are just too important to delegate...