Word: revlon
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Dates: during 2000-2009
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Along with his wife Eileen, Ford revolutionized the industry when he began negotiating lucrative contracts for models to represent certain brands exclusively; the first such agreement was between Lauren Hutton and Revlon in 1974. In doing so, he demanded higher fees and made many of his clients household names, including Christie Brinkley and Brooke Shields...
...mind-set against aging gracefully. Boomers might say they want to look their age, but how they spend their money is another matter. How else to account for the more than 4 million Americans who got Botox injections last year? The antiaging mantra has spread beyond face creams. Revlon makes a line of "age-defying makeup," and Crest makes "Rejuvenating Effects" toothpaste. Even winemaker Robert Mondavi has jumped into the beauty pool with a luxury antiaging skin-care line, Davi ($175 for a 2-oz. jar), packed with grape-seed extract, an antioxidant...
...Anatomy of Infidelity"; "Accessory Alert!" - as well as 500 pages of advertising, equivalent to about three months worth of ads in a normal-thickness Cosmo >. "There's a real boom in terms of newer products coming into India," says Sekhri. "Beauty companies like L'Or?al or Revlon used to sell into two segments; now it's 10 or more, and they're launching new products all the time. An Indian woman used to use a moisturizer; now she's using a moisturizer, toner and sun bleach. We're riding this wave of consumption...
...these nice ladies? They're the powers behind the Kaplan Thaler Group, a hot New York City ad agency that had $900 million in billings last year. The duo created the iconic AFLAC duck, and clients include Procter & Gamble, Continental Airlines, Pfizer, Revlon and Office Depot. Thaler and Koval attribute their success in part to practicing what they preach in their 195-employee office. (Of course, having terrific creative work helps too.) At Kaplan Thaler, everyone gets a callback, and every résumé gets answered. "We may not have a job for somebody," says Thaler, "but everybody deserves the respect...
...sets up a new avenue for income. For recording artists, who have taken an economic hit from lagging music-industry sales, a hefty contract is a coup?extra exposure that may help fill the seats on their next tour. And a lucrative beauty contract can allow an actress like Revlon's Julianne Moore, a fixture on the independent-film circuit, to choose satisfying roles in low-budget films by compensating for the financial...