Word: revlon
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Edwin C. Whitehead of Greenwich, Conn.--who is the largest stockholder of Revlon, Inc.--has offered to fund an independent facility called "The Whitehead Institute for Biomedical Research" and staffed by MIT scientists...
...violence and profanity. Their findings went into a computer, and next week Wildmon will disclose which shows the volunteers-and the computers-found most objectionable. Some hints are in his newsletter, which he has suitably titled NFD Informer. On the basis of last fall's programs, Revlon was declared the "least constructive" sponsor, followed by Dow Chemical, Noxell, Gulf + Western and the Beecham Group. Some of the "least constructive" shows have already been canceled because of low ratings, but among those returning are Taxi, Three's Company, Laverne & Shirley and The Dukes of Hazzard. Wildmon will do more...
...Home Shopping Show by the Modern Satellite Network. The weekly half-hour program, which reaches 3.8 million households in every state, consists of nonstop commercials in a talk show format. Advertisers normally buy nine minutes of air time to discuss their product or explain how it works. This week Revlon will tape its first informercial, which demonstrates how to give its Realistic Instant Styling permanents at home. Other advertisers on the show include Pillsbury, Mr. Coffee and Encyclopaedia Britannica...
...jeans ads. What is astonishing about these huge sums of money is that although they are outlandish, they are not unheard of. No advertiser wants to make a minor statement, and the major ones run into six or seven figures. Lauren Hutton in 1973 signed an exclusive contract with Revlon. Tiegs has a two-year deal with Sears under which she lends her name to a line of jeans and tops and receives more than $1 million, plus a share of the profits. The fine-boned Norwegian-American brunette who calls herself Clotilde is the Shiseido cosmetics girl in Japan...
...Rachel Ward, like Apollonia, is one of Zoli's exotics. She is English, a former art student with a flamboyant figure (dress designers, she says, "were always strapping my breasts down") and an eye on an acting career. Modeling?she is this year's Lincoln Mercury girl and Revlon Scoundrel perfume girl?pays the bills nicely but does not interest her much. At 23, she lives in Los Angeles, and has so far appeared in two horror films, Terror Eyes and Bump in the Night. Brooke Shields, she says, arching her willowy neck, "is a rotten actress...