Word: revlon
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...Revlon, a leading cosemetics company used the Draize test on 2692 rabbits last year. Revlon admitted to not using any pain reliever before or after administering the test--which can cause blindness in rabbits, according to a CEASE report...
...health and beauty products had $39 million in annual sales, and Johnson Products became the first black-owned firm to be listed on the American Stock Exchange. But now Johnson's empire is tottering after conflicts with federal bureaucrats and tough competition from cosmetic giants like Revlon. Company sales fell last year to $31 million, and earnings have slumped from $1.40 a share in 1975 to a minuscule...
...burn the scalp and cause eye damage. Johnson claims that FTC officials assured him at the time that the other straighteners would also have to print a warning about lye on their packages. Yet for almost two years, while Ultra Sheen's label carried the notice, competitors like Revlon continued to market their "safe," "gentle" and "natural" products. Says Johnson bitterly: "The Revlon representatives said to customers, 'Look, the Government made Ultra Sheen put this warning on their jars because it's dangerous. Our product isn't dangerous.' And yet it was the same product...
Johnson's market share has fallen from 60% to about 40% since 1975. Revlon meanwhile began aggressively going after black consumers with its Revlon Realistic hair straightener, in addition to marketing cosmetics for black women under the Polished Ambers brand. In 1979 sales of those beauty products were up by more than 70%. Revlon has also launched Dermanesse, a line of skin-care products aimed especially at blacks, during a cocktail reception for leading New York black women and a tea for the wives of U.N. diplomats...
...Johnson has been doing more than complaining about unfair Government regulators. Early this year he launched Precise, a product that both straightens and conditions hair. He is also starting an expanded line of cosmetics for blacks under the name Moisture Formula, to compete with Revlon...