Word: revlon
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...form of Gresham's Law, bad planning by government drives out good planning by private people. No detailed plan emanating from a computer bank in some bureaucracy could ever store the information necessary to tell the would-be entrepreneur to open a new corner carry-out or Revlon to launch a new Charlie. No plan could foresee the economic effects of the overnight success of some new Xerox or IBM. Modern industrialized economics are far too complex to permit a rigid master plan. The state can provide its fallible view of future economic developments, but the best planning is still...
...Squibb Corp., the U.S. pharmaceutical firm, which pays the Yves Saint Laurent fashion house a royalty in return for the use of its name. More galling to the French, Opium is a strong scent; it thus follows in the style of the brash and popular American perfumes, like Revlon's Charlie and Jontue, that are edging out long dominant French brands as the leading sellers in West Germany, Britain and Switzerland, among other markets. Tellingly, Guerlain's Nahema and many other new French scents are potent perfumes in the U.S. style...
...this need." Whatever the reason, powerful scents are selling. Worldwide sales of Opium are expected to reach $80 million this year, a lot for a brand that has been out for only two years. The top-selling perfume of all, with an estimated $150 million in annual sales, remains Revlon's six-year-old Charlie...
What seems to concern the French as much as the spread of the American scent is the expansion of American ownership of perfume houses. Coty, for instance, is owned by the Pfizer pharmaceutical firm, Pierre Balmain by Revlon, and Jean d'Albret by Max Factor. Globally, sales of U.S.-owned perfume firms exceeded $1 billion last year, compared with $737 million for the French. Girding themselves against further U.S. competition, many older French perfume houses have sought mergers with larger European corporations, and a long moribund national perfume-promoting organization called Prestige has been revived. Says Bernard Lanvin, head...
Some more mature faces are showing up in ads to match the aging of the audience. Revlon's Lauren Hutton wonders in magazine ads what to do about her skin now that she is over 30 (her answer: use Ultima II creams), and the One-A-Day vitamin girl is no longer a teen but a woman pushing...