Word: revlon
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...kaleidoscopically changing industry, Revlon stands out for at least two reasons. While most of its rivals concentrate on either class or mass markets, Revlon sells cosmetics, toiletries and fragrances in every price range through every type of retail outlet, from the most exclusive department stores and beauty salons to the most crowded discount houses (it is even test-selling a few products in supermarkets). Equally important, it has survived triumphantly the moment of maximum danger for a cosmetics company: the death of the founder. The test came four years ago with the terminal illness of Charles Revson, a free-spending...
...last year to compete with Charlie. It came about four years too late, as taste was at the point of switching back to romance and mystery, and bombed so badly that Factor plunged deep into the red; the debacle is widely believed to have cost President Sam Kalish, a Revlon alumnus...
...Revlon does stumble, plenty of competitors are waiting to snatch away its customers. Estée Lauder, a family-owned company that stresses a theme of understated elegance in its promotions, concentrates entirely on prestige stores and outsells Revlon in them 3 to 1. In the popular-priced field, Avon still holds a lead, though Revlon has been catching up. In the rush to sign up big-name clothes designers to put their names on perfumes, other firms have been quite as aggressive as Revlon. Revlon bagged Bill Blass, but Norton Simon Inc., parent company of Max Factor, got Halston...
...Avon beat Revlon into the billion-dollar club six years ago, but it sells only door to door. The remainder of Revlon's sales come from products as varied as Turns, blood plasma and contact lens cleaner.* Son Randolph, 23, attends Stanford...
...running a cosmetics empire. But he started out as an electric power salesman, trained as a manager in the ITT cauldron, and rose to head that conglomerate's European operations, a job that taught him about acquisitions, finance, and the making and marketing of just about anything. At Revlon, while continuing to broaden the product line and promoting some new merchandising ideas, Chairman Bergerac, now 46, talks a language that was long unfamiliar to the cosmetics trade. It is a lingo of inventory control, strict manufacturing standards and tight, detailed budgets. The payoff: sales and profits have multiplied about...