Word: revlon
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Died. Charles Revson, 68, autocratic board chairman of Revlon, Inc., who helped create the $5 billion U.S. beauty industry; of cancer; in Manhattan (see ECONOMY & BUSINESS...
Charles Revson had an almost eerily unerring sense of what American women wanted-or could be persuaded to want. The autocrat-muse of Revlon, Inc., proved that over and over again in the four decades since he founded the company, most recently in 1973. That was when Revlon introduced a new perfume under the improbable name "Charlie." Associates grimaced, competitors smiled, and Revson went on talking about how it was perfect for "the woman who is sort of liberated but who isn't a bra burner." Revson's semi-lib market turned out to be there all right...
...Revlon...
Cool Comfort. Plastics will be under particular pressure. Foster Grant, a manufacturer of sunglasses and plastic resins for industry, is already faced with shortages of petrochemicals. As Martin Fox of Revlon Inc. notes: "There is a world shortage of plastic resins. The feeling in the plastics trade is that things are getting worse." Ironically, customers may have to search for a substitute for plastic, which is itself a substitute material. One example is the auto industry, which since 1960 has increased the amount of plastics in the average car from 20 Ibs. to 138 Ibs. Auto manufacturers have lately drawn...
...negotiations with Revson took months. Hutton recalls that "he sobbed, he gasped, he clutched his chest." In the end he also met her price. Revson, chairman of the Revlon Co., knew what he was after. Back in the '50s he built a successful campaign around Suzy Parker. For Ultima II, his high-priced line, he also wanted someone special...