Word: revlon
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Having made it selling for Max (and later for Revlon), Matchan set off at age 40 to make lipstick cases on his own, soon hit on his formula for a con glomerate. The key was Cope Allman, a down-and-out Birmingham maker of brass bedsteads, which he bought for its major asset: a stock-exchange list ing. By floating new issues and a lot of publicity, Matchan was able to finance a flood of plants beyond England (where his company now accounts for 90% of lipstick-case output) to France (100%), Australia (80%) and elsewhere. With other companies...
...reach for a Gillette razor blade, Colgate toothpaste, and hair lotion that comes in a bottle made by an Owens-Illinois subsidiary. After he downs his Maxwell instant coffee with Libby condensed milk, his wife, trim in her Lycra stretch bra, kisses him goodbye, leaving only a trace of Revlon lipstick. In his Ford Taunus, or G.M. Opel, fueled with Esso gasoline, he drives to an office equipped with Remington typewriters, ITT telex machines and IBM computers. While his wife runs a Hoover vacuum cleaner, a Singer sewing machine and a Sunbeam iron, he confers with his American advertising agency...
Died. Margaret Daly, 79, a Scotch-Irish lady who immigrated to the U.S. in 1922, raised four daughters, the celebrated Daly sisters-Columnist Maggie ("Daly Diary" in Chicago's American) and Sheila (a Chicago Tribune teen column), Novelist Maureen (Seventeenth Summer), and Revlon Vice President Kay; of a stroke; in Manhattan...
...cash in early on the $400 million men's cosmetics boom (bolstered largely by women shopping for their menfolk at Christmas), Revlon, Inc., last week uncorked its brand-new, 18-item Braggi collection, including cologne "designed for the individualist," and a nightcap facial massage "to relieve a look of worry and fatigue." Mary Lindsay, wife of New York's mayor, confides: "There is nothing that has wheels or that flies that John Jr. hasn't marked in the F.A.O. Schwarz Christmas catalogue...
With summer coming in, the girls are apparently going to be as busy as bees -painting their knees. Max Factor has already introduced painted designs, and other cosmetic houses have followed with everything from butterflies to zodiac signs. To be ready for the beach, Revlon has rushed onto the market waterproof paints that will withstand the surf. Other manufacturers are putting out vinyl polka dots, eyes, lips and flowers that can be pasted onto legs. There are even gaily colored decals for finger-and toenails. And just in case the message is not getting across, some teen-agers are stenciling...