Word: revlon
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...drug companies have been taking eagerly to cosmetics. Bristol-Myers was one of the first to beautify itself by buying Clairol. Among recent mergers: Chas. Pfizer and Coty, American Cyanamid and Breck. Last week, in a reverse play that took both the drug and the cosmetics industries by surprise, Revlon, Inc., whose sales of more than $195 million in 1964 made it the second biggest U.S. cosmetics maker (after Avon Products), announced that it is buying a well-known U.S. drug company...
...Revlon wants to acquire 30-year-old U.S. Vitamin & Pharmaceutical (vitamins, diabetic products, vascular drugs) for some of the same reasons that have drawn drug companies to cosmetics. Research in the two fields tends to overlap, often producing a cosmetic that a drug firm finds hard to market or a drug that a cosmetics manufacturer is at a loss to understand. Revlon hopes that combined research will turn up products that can be readily retailed in drugstores, which are thoroughly covered by Revlon's crack 168-man sales force...
...Porfirio Rubirosas, and the Fiat-fortunate Gianni Agnellis were on hand. Onetime silent screen star Hope Hampton, who has been making opening-night scenes as long as most people can remember, was there in $3,000 worth of white beads; Mrs. F. Raymond Johnson, whose husband is a Revlon vice president, wore her gold, green and blue sequins on her eyelids; Maxine Leeb (who got married there last June) turned up in a bodice of bird breasts; Mrs. Huntington Hartford, a shy ex-model, all but hid her light under a bushel of ostrich feathers; and Senator...
Humble Oil is pushing its gasoline sales with pictures of a huge tiger and the advice: "Put a tiger in your tank." U.S. Rubber is using a tiger to stress the clawlike grip of its tires. Revlon is backstopping its pitch for an antidandruff preparation with a feline-voiced gal, lounging on a stuffed tiger, who makes every man sit through the commercial by crooning: "I want a word with all you tigers-you men know which ones you are." Kellogg's tigers are puffing vim into breakfast food on the fronts of cereal boxes. Williamson-Dickie Manufacturing...
...imposed an economic boycott not only on Israeli goods but on all those who deal with or help Israel economically. Through a central boycott office in Damascus and 18 regional offices throughout the Arab world, the Arabs have blacklisted more than 600 firms, including 167 U.S. companies (among them Revlon, General Tire and Bulova Watch). Last week the Arabs added to their blacklist a new and prestigious member: the Chase Manhattan Bank, the world's second largest bank, whose 102 offices overseas make it an important presence in many countries. Reason for cutting off Chase from Arab business...