Word: revlon
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...onetime English teacher who describes his forebears as "New Jersey peasants for generations," Brower made his name at B.B.D. & O. as a copywriter with an infinite capacity for hard work. Propelled unexpectedly into the presidency in 1957, he was promptly hit with the loss of the $7,000,000 Revlon account. His reaction: "I'll just go out and get seven new $1,000,000 accounts." He did even better, personally hooking the $12.5 million Pepsi account and the $21 million Dodge account. Feared by his colleagues for his "terrifying frankness," Brower is nonetheless much sought after...
...Revlon...
Please Buy. Experts dispute how best to approach the Negro market. Professor Henry Allen Bullock of Texas Southern University argues that Negroes resent as condescending the use of Negro models and specially adapted radio programs. He advocates a broad appeal that sells to both whites and Negroes, such as Revlon's use of Negro Singer Harry Belafonte...
...Vending, American Machine & Foundry, American Photocopy, Avnet, Brunswick, Fairchild Camera, Perkin-Elmer, Revlon, Varian, Vendo...
...latest, most preposterous beauty shop is a designer's powder-puffed version of what Pompeii would have looked like if Revlon had been running things before Vesuvius decided to end it all. Devised by President Charles Revson. the L. B. Mayer of the cosmetics business, the House of Revlon opened last week in the Gotham Hotel on Manhattan's Fifth Avenue, "dedicated to the arts of beauty" and to the sales of the firm's products. It is also dedicated to the proposition that all women can be re-created equal...