Word: revlon
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...glamorizes its products with names sug gestive of romance, adventure, passion: such foundation powders as Pond's Angel Face, Revlon's Love-Pat and Max Fac tor's Creme Puff; such lipsticks as Rubinstein's Red Hellion, Revlon's Fire and Ice, Helen Neushaefer's Torrid and Pink Pas sion; such creams as Max Factor's Cup of Youth and Helena Rubinstein's Tree of Life. It lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet...
...companies are taking over what used to be an industry of small firms. The industry's biggest is Avon (1957 sales: a record $100,379,695), which sells its products door to door with the help of some 100,000 representatives. But the liveliest is fast-growing Revlon, run by aggressive Charles Revson, 51. Revson founded his company in 1932, built it up to a $95 million gross last year by advertising the elegance and glamorous names of his products, popularizing such ideas as matching lipstick and fingernail polish and a variety of shades. The undisputed sales genius...
Beauty in the Supermarkets. Postwar, Revlon's Charlie Revson sparked a significant change for the beauty industry when he bought The $64,000 Question. Revlon's sales jumped 54% in the program's first year, and others hustled to take to the air. To recoup the high cost of TV advertising quickly, firms had to tout specific products instead of whole lines, moved more and more products out of drug and department stores and into the mass-selling supermarkets. Today, more than one-fifth of the toilet preparations are sold in food stores. The industry sees...
...down from 775,000 a year ago), reported profits of $2.76 a share (up from $2.63 a year ago). International Business Machines rang up record sales, and its quarterly profits soared to $1.98 a share from $1.78 for 1957's first quarter, when there were fewer shares outstanding. Revlon's earnings edged up slightly to a new record. Fast-moving Polaroid's net jumped to 31?, up from 22?. In tobaccos, R. J. Reynolds (Camel, Winston, Salem) said profits were above the $1.25 a share of a year ago. P. Lorillard President Lewis Gruber, riding the phenomenal...
Married. Yigal Mossensohn, 41, Israeli novelist, short-story writer, playwright; and Doris Soroko, 23, of Manhattan, a Revlon vice president's daughter, who went to Israel to improve her Hebrew; in Maayan Tsvi, Israel...