Word: revlon
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...salmon, changed their lures. At year's end Ben C. Duffy, president of Batten, Barton, Durstine & Osborn and probably the best-liked man along Madison Avenue, decided to retire after a long illness. His heir: Charles H. Brower. 56, a top idea man, who lost the $8 million Revlon account in September, said he would "just go out and get eight new $1,000,000 accounts," has already caught...
...F.A.O. Schwarz will attach a remote-control unit ($85) to any doll, allowing it to walk in any direction. But the most popular dolls are expected to be Ideal's modernized Shirley Temple doll ($12.50), which nostalgic young mothers will have to explain to their daughters, and Miss Revlon ($2.98), a doll that can be outfitted with costumes ranging from a $1 smock to a fancy $250 mink coat. The little homemaker will find the appurtenances of the wonderful world of dolls more realistic than ever: from France comes an nin. metal shower ($9.95) that uses water, and from...
...show boosted Revlon sales 50% in one year, but things got worse in the advertising end. Norman claims that Revson refused to pay him the standard 15% fee (some $150,000 yearly) on talent used on the show. Revson's brother Martin, the only Revson who would comment last week, insists that the Norman agency was dropped because it began handling a rival show, The Big Surprise. Snapped Martin: "Norman is just a mere infant, that's all. He should shut up." Whatever the truth, Charlie Revson and Norman did not get along. "Revson has good ad sense...
...Grey Flannels. The Revlon account had hit $6,000,000 when Revson last year abandoned Norman, Craig & Kummel, badly rocking the agency (1956 billings: $25.8 .million). Before he shifted completely to BBDO, fourth-biggest agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his business to three smaller firms. But the big problems flowed into BBDO along with Revson. The biggest was the fact that Client Revson demanded top-quality advertising and simply worked too hard for the admen to keep up. The weary admen began agreeing with Revson's bad ideas as well...
Despite the casualty list, nobody could take away the astonishing success carved by Revson. Last week he estimated 1957 Revlon earnings at between $3.35 and $3.50 a share on sales of $90 million, up from $3.14 a share last year. With his brother Martin, executive vice president, Charles Revson owns 950,000 (worth $25 million) of Revlon's nearly 2,670,000 shares (Senior Vice President Charles Lachman, who is represented by the "l" in Revlon, owns 525,000). With that much financial stake in his own company, Revson expects a lot from Madison Avenue. Small Warwick & Legler...