Word: revlon
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...answer to Atlantic City's annual leg show will be The Most Beautiful Girl in the World (Oct. 22, 9 p.m.), with a jackpot (courtesy of Revlon) worth $250,000 for the most "talented, beautiful and intelligent" female on the face of the earth. The public will be the jury and contestants will be picked "without regard to age, color, occupation or country...
...show this month added another sponsor familiar to U.S. quiz addicts: Revlon...
...last week when Cobbler Michael Delia Rocca, with the help of another cobbler, former Contestant Gino Prato, won CBS's $64,000 Question. Critics charged that: 1) Delia Rocca was actually a professional impresario, and 2) Gino Prato's appearance was simply a buildup for a new Revlon show to be called The $64,000 Challenge, starring past quiz winners...
Meanwhile sponsor Revlon is busy grooming a third entry for the quiz sweepstakes. This one, to be called The Most Beautiful Girl in the World, may appear on Thursday nights in place of The Johnny Carson Show, and seems aimed at bringing the format of Atlantic City's Miss America contest to TV with the added bait of a $250,000 cash award...
From every corner of U.S. industry last week came a cresting flood of 1955 earnings reports. As nothing else, they pinpointed the economy's continuing good health and expanding markets. One prime example was cosmetics-maker Revlon, Inc., which won the annual TV sweepstakes by latching onto the $64,000 Question. President Charles Revson reported that Revlon had a 54% sales increase to $51.6 million for the year, counted record profits of $3,500,000 v. $1,200,000 in 1954. And sales are still climbing...