Word: revlon
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...producing oil well to a quarter of a million dollars. The industry is quivering with the unmistakable impulse of a new "trend." NBC's Weaver, instead of planning new telecasts from Mars or from the bottom of the sea, has been closeted with Question's sponsor (Revlon), promising them the moon if they will move the show to NBC. And CBS's Stanton is equally busy trying to keep the show on CBS. Instead of becoming memorable as the year TV came of age, this season may go down in history as the one in which...
Love That McCutchen. The program's sponsor, Charles Revson, president of Revlon Products Corp., had more than the occasion to be choked up about as he unhanded the Big Check. With an $11 million advertising budget, Revlon was spending a cut-rate $64,000 (plus prizes) weekly for a show that, according to one survey, was being watched on 84.8% of all TV sets in operation. So far, Revlon has paid contestants only $175,000 and two Cadillacs. Sales of such Revlon paints and powders as Love That Pink, Living Lipstick and Touch and Glow are up as much...
...Revlon could thank most last week, admiration descended from all directions. Headlined Paris Presse: PRESIDENT LEBRUN'S GREEN PEAS WON $64,000 FOR CAPTAIN RICHARD. British newspapers lovingly frontpaged the event. The U.S. Hearst chain extracted eight articles from McCutchen on his life and times (BE "CAPTAIN COOK'S" GUEST, shouted the headlines). State fairs beseeched his appearance. Publishers begged him to write cookbooks. In a New York delicatessen, the proprietor refused to let him leave without a 3-ft. gift roll of salami. But from Marine Corps Commandant Lemuel Shepherd Jr. came the most important response...
...Broadway musicomedy Damn Yankees. On Chrysler's Climax!, Betty Furness and Franchot Tone went to the trouble of killing off an expendable playboy on the operating table to bring understanding back to a busy doctor and his restless wife. The happiest ending of all was provided by Revlon cosmetics, which gave a 28-year-old U.S. Marine captain a check for $64,000 because he knew what King George VI ate for dinner on the night of March 21, 1939 (see NATIONAL AFFAIRS...
Postgraduate Quiz. Meanwhile, Sponsor Revlon was not deaf to the call of duty. If one quiz show was a smash hit, why not two? The producer, Louis G. Cowan, Inc., came up with a new idea called Panelopoly (a portmanteau word combining panel and monopoly), which would feature a panel of four amateur experts who would answer questions on their specialties. Adman Norman Norman sees Panelopoly as a sort of postgraduate course for contestants who have tried for the top money on The $64,000 Question. Explains Norman: "I got to thinking along this line when I realized that...