Word: revlon
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After the opening show, the network, sponsor (Revlon) and producer of The $64,000 Question were swamped with phone calls and telegrams by eager people who thought they might be able to give enough correct answers to come home with at least a Cadillac. More swamped, however, was O'Hanlon, whose doorbell and telephone never seemed to stop ringing. Free advice was being handed out lavishly. Some urged him to shoot the $8,000; others pleaded with him to be satisfied with what...
Five Sisters. In the Daly family of Fond du Lac, such activity is standard. Chi-Chi's sister Marguerite, 32, is a top Chicago model. Kathleen, 29, is a high-salaried Manhattan ad executive (Revlon, Maiden Form) and Maureen, 27, is the author of the perennial bestseller Seventeenth Slimmer and a Ladies' Home Journal editor. (Her husband, Mystery Writer William McGivern, resignedly calls himself "the fifth Daly sister.") On the Dodd, Mead list this year, the Daly-McGivern clan will be responsible for eleven titles...
...Revlon Products Corp. brought out a combination ballpoint pen and lipstick (choice of ten shades). The name: Fashion-Write. Price: $1.50, plus...
...Revlon, which sells more lipstick and nail polish (other products: powder, rouge) than anyone else, all this was just new gilt on an old lily. When they founded Revlon in a $25-a-month office in 1932, Brothers Charlie, Martin and Joe Revlon decided to capitalize on names, beginning with their own. They had another cardinal principle: a woman's most important points, unless she's in a bathing suit, are her eyes, lips, hair and hands...
...Ultra Violet campaign is the costliest that Revlon has ever launched, may swell the company's 1946 advertising bil to over $3 million. What Revlon expects in return, like all other figures in the industry, is a closely guarded secret. But largely on the sale of dollar lipsticks and 60? nail polishes which cost the makers about 10? to manufacture, Revlon this year will gross "well into the eight-figure bracket...