Word: reward
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...trucks to get twice as many miles per gallon by 2015. Factories that show Wal-Mart they're cutting air pollution--even those in China--will get preferential treatment in the supply chain. Wal-Mart says it's working with consumer-product manufacturers to trim their packaging and will reward those that do so with prime real estate on the shelves. Scott has pledged to enlist Wal-Mart's army of lobbyists to push for pro-environmental policy changes in Washington, including incentives for utilities to cut greenhouse gases...
...Kohl-Kaufman, executive director at Social Accountability International, which is undertaking the Italy study with Hiscox, said that the experiment’s conclusions were consistent with economic theories about consumer preferences. “The idea is to make consumers aware of what they are buying and to reward good practices,” Kohl-Kaufman said. “For example, my sixteen-year-old daughter won’t buy anything that was made by someone younger than her, but in many cases there is no way to know that.” Smyth...
...directs the Johns Hopkins Center for Talented Youth program, believes part of the allure of e-mail--for adults as well as teens--is similar to that of a slot machine. "You have intermittent, variable reinforcement," she explains. "You are not sure you are going to get a reward every time or how often you will, so you keep pulling that handle. Why else do people get up in the middle of the night to check their e-mail...
Rimonabant, the weight-loss compound they developed, is the first drug that manipulates the endocannabinoid system, a network of cells in the brain, the liver and fat tissue that regulates hunger by linking appetite to the body's reward and satisfaction system. Rimonabant reduces food cravings by deactivating the cannabinoid receptors. The drug, to be marketed as Acomplia, is being reviewed by the FDA and will be targeted at those who not only carry excess weight but also harbor unhealthy signs of metabolic disorders such as diabetes and hypertension. In half a dozen clinical trials, the compound helped...
...machines--concert grands on fat tires. And the Car of Tomorrow will pay homage to the kind of deft driving that launched the sport 58 years ago and has made it the hot sports property it is today. That's because by downplaying the aerodynamics, the design will reward racers like Stewart and Jeff Gordon, who are known for their racing skills. "It will take the sport back to where we were 10 or 12 years ago when we saw more two-wide [side-by-side] racing," says Petty. "If you enjoyed watching the Dale Seniors and Darrell Waltrips...