Word: reward
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...Laboratory at Caltech, is one of many experts moving into neuromarketing. He is helping Hollywood studios select trailers for new movies by scanning viewers as they watch a series of scenes to see which ones elicit the strongest reactions in the parts of the brain that are associated with reward expectations. Quartz, who works in partnership with market-research company Lieberman Research Worldwide, is similarly scanning consumers to identify emotional reactions to TV commercials and to products' packaging design...
...begin to tackle the bigger issues final clubs raise in terms of the social scene at Harvard. Yes, “social meritocracy” is a somewhat dubious description of punch, which is often arbitrary and, yes, introduces an odd incentive structure with membership as the reward for sociability, wit, and audacity. And yes, there is a clear power structure at work, with male members controlling a guest space populated by male and female guests hand-picked at the door. None of these facts are particularly pretty. Some of them seem to fly in the face of what most...
Columbia (3-11-1, 0-5-0 Ivy) was hoping for a win of its own to end a seven-game winless streak and provide its veterans with a Senior-Day reward. The Crimson (5-8-2, 1-4-1) ended its own ignoble streak—eight games without a victory—on a goal from junior forward Charles Altchek, the league’s leading scorer...
...make it much more difficult to get propositions on the ballot, forcing special interests to go to the bargaining table with legislators. Truth be told, this is a gamble. It is unclear whether such bargaining would result in actual legislation or just leave California gridlocked. Given the potential reward, however, it is worth the risk: if getting an initiative on the ballot was more difficult, but not impossible, initiatives would still be available as a safety valve to fix problems that cannot be fixed in any other way. Unfortunately, there is no silver bullet to fix the referenda problem, which...
...Attempts to identify the bombers by circulating an estimated 300,000 photos of their severed but still recognizable heads have also drawn a blank. Police say they plan to distribute another 300,000 copies across the archipelago. Last week, they also offered a hundred million rupiah reward?about $10,000?for anyone who can identify one of the bombers. The police have offered up to 1 billion rupiah, or $100,000, for help that leads to the capture of the two Malaysian terrorist kingpins believed to be behind the attacks, Azahari Husin and Noordin Top?an amount that shows...